They were, they’re not anymore. The largest ugg boots manufacturer (UGG Australia) is now an American owned public company which manufactures boots in China (Check the ‘Made in’ label). We’re not attacking them, they offer a competitive product but they are in no way Australian. We are Australian owned and operated. Our boots are manufactured in Australia and China depending upon demand. We employ independant quality checks on every pair to ensure you are receiving the very best value ugg Australia money can buy.